The objective is to generate a feature story or interview.
By only representing outstanding clients; Straight Arrow PR has established a favorable reputation with journalists and TV program producers across America.
Professional Speaking
Straight Arrow PR offers guidance for qualified professionals who wish to become national speakers and media personalities.
As a television program co-host; Bill Hawkins interviewed John Naisbitt, Ralph Nader, Steve Forbes, and 25 other best-selling authors. He has also observed the presentations of America's highest paid speakers.
These experiences led to the identification of the most effective public speaking techniques.
Straight Arrow PR has organized valuable insights into clear and concise educational modules that can be incorporated into a customized program.
Note: Straight Arrow PR clients have been established with major speakers bureaus and appeared on national television programs.
C3
Straight Arrow PR offers a unique service for professional speakers and writers. Creative Communication Consulting (C3) is designed for clients dedicated to achieving the highest level of performance.
Essentially, the C3 service provides ideas and concepts. For example, a professional speaker interested in a more positive audience response might be assisted with humorous and dramatic stories to strengthen the presentation. Authors seeking a more favorable reaction from publishers might benefit from more compelling chapter titles and memorable phrases.
The partners of Straight Arrow PR are willing to discuss individual cases on a confidential basis. Examples of imaginative ideas and concepts – drawn from decades of experience – are shared to demonstrate how creativity significantly enhances communications.
Web site Design
In the beginning, web sites were often designed by technicians. The client usually provided the copy and there was agreement that the platform would provide news and information. The original style was boxes in boxes.
Over the years, professionals discovered that web sites could be far more effective with hook and hold strategies. The second generation sites present a compelling message designed to influence a specific action. Visually, they are less cluttered with an emphasis on persuasive copywriting.
Note: The principals of Straight Arrow PR were challenged to neutralize a million dollar PR campaign with a modest budget. A web site was created. The initial reaction was positive with over forty letters of praise in the first two weeks. Since then the site has generated extensive media coverage, thousands of visitors, and financial support.
Articles
For professionals who wish to distinguish themselves from the competition; the most effective marketing tool is often a well written newspaper or magazine article.
Writing in a respected publication is widely perceived as an implied endorsement of the author. With three or four high quality articles one can be established as an expert.
The benefits can be significant.
Published essays can strengthen existing relationships and lead to new contacts as well. They can also generate invitations to speak before professional and trade associations.
In order to maximize the potential of this opportunity, the principals of Straight Arrow PR recommend investing the necessary time. Through a proven process involving research, analysis, and writing; combined with targeted promotion; a positive outcome is likely.
Note: McKinsey & Co. the world’s leading consulting firm establishes their employees as experts through the publication of articles and books.
Fundraising
Straight Arrow PR is prepared to assist public interest advocacy groups with fundraising strategies specifically designed to generate major gifts.
This service was created to meet the needs of an existing client who found the advice of a conventional fundraising professional to be insufficient.
Based on our experience in the private sector – where we have helped clients raise venture capital – we believe effective fundraising starts with a compelling proposal.
We also believe in the effectiveness of a well planned special event if it includes a celebrity. Star power is a proven way to generate media coverage and donor excitement.
Straight Arrow PR has the capability to identify viable prospects and persuade them to support the cause. This is accomplished by understanding the interests of Hollywood celebrities, successful business owners, and foundations.
Lobbying
In her highly praised book Forces for Good (2007), author Heather Crutchfield listed six keys to success for non-profit groups. Her first recommendation: "High impact NGO's soon realize that simply delivering a good service is not enough; they need to campaign for political action if they really want to drive massive social change."
Fortunately, there are influential Congressmen, journalists, and public interest advocates in Washington, DC who support policies that are in the national interest.
For non-profit group leaders with promising ideas and limited resources, lobbying for change in our nation's Capitol can be a worthwhile experience.
Straight Arrow PR has the capability to introduce public interest advocates to the Washington players most likely to appreciate the cause.