Straight Arrow PR

Our other new client, Joanne Cantor PhD author of Conquer CyberOverload, was interviewed on leading Canadian radio programs too and made a great impression.  Lionel, Michael, and Joanne also performed well during interviews on numerous NPR radio programs here in the US.

Blending Agendas

Bill Hawkins had an interesting conversation with a producer at 60 Minutes last month which reinforced our belief in the importance of “blending agendas.”  Authors focus on what they want to communicate; however, in order to generate national media coverage, it is worthwhile to think about the needs of radio and TV programs.  According to Bill, “60 Minutes has a tightly defined formula for the stories they are looking for and understanding their thinking helps us recommend the right clients.”  

The PR Ripple Affect

Perhaps the most enjoyable aspect of promoting authors is the surprise call from a major media prospect several months after we send the initial press release.  This happened last year when CBS Evening News decided to do a feature story on our client Andrea Stanfield (Phony!).   

We also enjoy fielding requests from media prospects we never contacted!  This occurred last week when a web site in England with over one million visitors per month contacted us to request an interview with author and columnist Dirk Hanson (The Chemical Carousel).  This was an example of the PR ripple affect where publicity in one medium led to interest from another. 

Public Speaking

Our new public speaking promotion service is off to a nice start.  We have assisted with negotiations that led to invitations before prestigious organizations in New York and Zurich. 

In addition to contacting organizations directly on behalf of clients, we continue to be open to recommending our most qualified speakers to established agents in the US and Canada. 

Invest in the M

There is an old saying in the venture capital business, “Invest in the D (development) and not the R (research).”  Actually, we believe the best place to invest is in the M (marketing). 

More and more authors are encouraged by their publishers to assume some of the marketing effort required to generate book sales; however, with shrinking royalties it is more difficult to justify the investment of time and money.

The truth is most of the books published are written for a narrow market.  An additional promotion effort should only be considered if the work is likely to appeal to a wider circle of book buyers.

From our perspective, authors with “breakout potential” should understand the importance of maximizing interview opportunities.  For this reason, we provide guidance specifically designed to create the WOW factor that sells books.

For more information on the assistance we provide in order to generate media publicity and speaking opportunities check out the Services section on our web site www.straightarrowpr.com.

    All the Best,

     Veronica

Veronica Lennon

       Partner

4.1.10

To: Friends of Straight Arrow PR                                             

From: Veronica Lennon     

Re: Quarterly Newsletter

In recent months our clients have been interviewed on several nationally syndicated radio programs including: Ring of Fire with Robert F. Kennedy Jr.; Lionel; Jim Bohannon and the Lars Larson Show.

University of Virginia professor Jennifer Burns (Goddess of the Market) was interviewed on The O’Reilly Factor March 12 to refute actor Tom Hanks’ comment that America’s war with Japan was heavily influenced by racism.  Jennifer was impressive and charismatic.  The interview along with her appearance on the Daily Show with Jon Stewart can be seen on her web site.

We have enjoyed promoting our newest clients – College of William & Mary professor Barbara J. King (Being With Animals), Prominent attorney Patrick Malone (The Life You Save), and Psychologist Laurie Mintz (A Tired Woman’s Guide to Passionate Sex).  All three maintained our reputation for providing national radio programs with the most articulate and interesting guests.

News from other Clients

David J. Danelo (The Border: Exploring the US-Mexican Divide) will be publishing a new report or book this summer in conjunction with the Foreign Policy Research Institute in Philadelphia.  This work will reflect his latest insights regarding developments along the US-Mexican border. Last month, David was a featured author at the Tucson Book Festival which was broadcast on C-Span.

Professor Barbara Oakley (Evil Genes) is working on a new book for the general public which we will be promoting later this year.  Barb was a big star on the radio talk show circuit last year.  Her web site has links to interviews which are fascinating.

Mat Stein (When Technology Fails) is writing a survival handbook that will draw heavily on his original work.  Mat was one of the most popular guests on national radio programs last year and we look forward to promoting him again.  His informative web site has links to great interviews.

Jim Rubens (OverSuccess) is developing a new web site focused on "legalized corruption."  In addition to revealing the many examples that infect our political system there will be recommendations on how to minimize the problem.

Professor Emeritus Brian Fagan -- America’s leading anthropologist -- is writing a new book.  Last year’s highly praised The Great Warming accurately predicted that drought and wildfires would be the most immediate consequence of global warming. 

New Program for Public Speakers

Straight Arrow PR is now offering a new promotion service for authors who wish to generate paid public speaking engagements. We have developed a prospect list of colleges, graduate schools, think tanks, corporations, private clubs and professional associations. This program is designed for outstanding speakers who wish to be promoted effectively. For more information please contact Bill Hawkins at StraightArrowPR@aol.com.

     Sincerely,

   Veronica

Veronica Lennon